Noel Leeming’s recent Erin Brockovich campaign grates; aside from being odd.
It’s difficult to take the message about doing “the right thing by their customers” seriously when Noel Leeming has a history of selling questionable services. The Consumers’ Institute has noted that many customers haven’t seen the ‘right thing’ being done.
Amusingly, Brockovich has already given Noel Leeming’s sister firm a slap for their ads. Notably, while Noel Leeming is making a fuss about its corporate responsibility neither its sister nor parent companies do. Looks like Erin and charity spending are just alternatives to billboards.
Good for the charity though!
2 responses so far ↓
Skinny // 31 October, 2007 at 10:22 pm |
I just can’t buy into the whole Erin Brockovich phenomenon. Do we really truly believe that she’s doing this campaign because she believes in their product and service. Her latest installment about giving customers space infuriates the crap out of me. I hate having to ask for help. I’d rather shopworkers acknowledge my presence by offering to help then come back to check on me later…
Richard // 1 November, 2007 at 8:24 pm |
& given that the service in Noel Leemings is identical to that at Bond & Bond and Harvey Norman it’s all a bit irrelevant as well.