Free, universally popular and you can announce it immediately

One of the best political satires ever, The Thick of It, has one episode where a British Government Minister asking his assistants for a policy that’s free, universally popular and something he could announce immediately. 
 
I tried to think up such a policy myself.  Only one came to mind, but it’s a good one – get rid of government agencies’ fancy branding.  Such branding is unnecessary. While government campaigns might need a brand, there’s no need to brand WINZ.  Phase it out and there’d be virtually no cost.  With easy guidelines, design could be done on standard software.

About these ads

2 responses to “Free, universally popular and you can announce it immediately

  1. i’m not sure that you’re showing sufficient dedication to staff empowerment.

  2. I remember Christine Rankin being a great empowerer of staff. In particular an Italian accountant who loved wearing a WINZ name tag.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s