One of the best political satires ever, The Thick of It, has one episode where a British Government Minister asking his assistants for a policy that’s free, universally popular and something he could announce immediately.
I tried to think up such a policy myself. Only one came to mind, but it’s a good one – get rid of government agencies’ fancy branding. Such branding is unnecessary. While government campaigns might need a brand, there’s no need to brand WINZ. Phase it out and there’d be virtually no cost. With easy guidelines, design could be done on standard software.